Do you really know your audience?

Do you really know your audience?

My work as an external advisor to media organisations, broadcast personality shows, digital services and even non media companies, is all about asking the obvious questions.  This is also known as asking the dumb question. I recently sat in on a media show review. As...
Authentic Personalities win Audiences with great Content

Authentic Personalities win Audiences with great Content

There are people who have the ability to tell a great story; those who can spin a great yarn and hold an audience. What is about their story telling technique that’s grabs your attention and makes you want to listen to what they have to say?  What is it about them,...