Setting your team goals? Debrief first.

Setting your team goals? Debrief first.

Review your 2013 team goals. This is the time of year for resolutions and there is a plethora of opinion on the merits of resolutions, and even more on how to set goals. If you are in the communications and media business you’re raring to go after a quiet time.  But...
Do you really know your audience?

Do you really know your audience?

My work as an external advisor to media organisations, broadcast personality shows, digital services and even non media companies, is all about asking the obvious questions.  This is also known as asking the dumb question. I recently sat in on a media show review. As...
Setting your goals to grow audiences

Setting your goals to grow audiences

Setting your goals to grow audiences How do you manage your creative talent? OR, does your creative talent manage you? How confident are you that the individuals in your team know the end goals your business needs them to be aiming for? For people working in smaller...
Authentic Personalities win Audiences with great Content

Authentic Personalities win Audiences with great Content

There are people who have the ability to tell a great story; those who can spin a great yarn and hold an audience. What is about their story telling technique that’s grabs your attention and makes you want to listen to what they have to say?  What is it about them,...